Trademarks give you legal claim over your brand names, slogans, and logos. They protect brand identity, not inventions or original works like art or music, and give you nationwide protection so other sellers can’t use your brand name without permission.

We highly recommend a word mark — it’s cleaner and gets an exact match every time on marketplace brand registry systems, while a logo mark can sometimes be interpreted differently. We can file both, but that requires a second order.

It typically takes 6–9 months for full registration, with an initial response usually within 3 months. Many marketplaces now offer pending-trademark programs that let you access brand tools before final approval.

Yes. A lawyer files the trademark directly in your name or business name, whether you’re filing domestically or internationally.

Yes. International filers are generally required to use an attorney, which we provide as part of the service.

No — you can list your products immediately without one. You only need a trademark to unlock brand registry tools like enhanced content and brand dashboards, so it’s wise to file early while your inventory is in production.

A direct-hit search to confirm the mark will likely be accepted, a review of the wording against filing requirements, the actual filing, and handling of any non-complex follow-up requests from the trademark office until the mark is accepted.

Typically within about 7 days of filing, using your pending serial number — the fastest cases we’ve seen are as quick as 2 days.

A specimen is real-world proof you’re using your trademark — a label, tag, or packaging showing the mark, not just a picture of the logo itself. A cell phone photo of your product in its packaging is usually enough.

Usually not necessary, but if your products span very different categories, we can file an additional category for an extra fee. Most brand registry systems apply fairly broadly across categories unless there’s a conflicting mark.