Brand Guidelines
One clear rulebook for your logo, colors, fonts, images and voice, so every listing, A+ page and ad looks like the same brand.
- Define your brand's personality, values and voice
- Look consistent across your Amazon listings and store
- Give your team and designers one document to follow
Build your brand your way
Pick the level of detail that fits your business. Both packages include a finished guidelines document.
Essential brand guidelines
$600 one-time
Essential brand identity fundamentals designed to establish a professional, consistent, and memorable market presence. Perfect for new businesses and startups looking for a solid foundation.
- Primary & Secondary Logo Design
- Strategic Color Palette
- Primary & Secondary Typography Setup
- Starter Brand Style Guide
- Core Export Deliverables
- Asset Kit
- And More
Most complete
Professional brand guidelines
$1,100 one-time
An in-depth branding solution covering strategy, visual identity, tone of voice, and real-world touchpoints for a polished, cohesive presence.
- Everything in Essential
- Brand Strategy & Research
- Advanced Logo System
- Extended Identity Elements
- Imagery & Visual Direction
- And More
Not sure which one? Compare every feature
One brand across everything shoppers see
Your guidelines keep every part of your Amazon presence consistent, from the first listing image to the box on their doorstep.
1
Listing images
Main images, infographics and lifestyle shots that look like one brand.
2
A+ Content
Layouts, fonts and colors your content team can follow without guessing.
3
Amazon Brand Store
A storefront that matches your listings and your website.
4
Brand Story
A consistent voice and look in the story shoppers read on your listings.
5
Packaging and inserts
Boxes, labels and inserts that feel like part of your product pages.
6
Ads and social
Ad creatives and social posts that stay on brand across campaigns.
Essential vs Professional
| Feature | Essential | Professional |
|---|---|---|
| Research | ||
| Audience and industry research | ✓ | ✓ |
| Competitor research and strategy insights | — | ✓ |
| Logo | ||
| Logo and logo variations | ✓ | ✓ |
| Starter usage rules (correct use and misuse) | ✓ | ✓ |
| Clear space, minimum and maximum sizes, backgrounds | — | ✓ |
| Color and typography | ||
| Primary colors with HEX codes | ✓ | ✓ |
| Secondary colors and usage rules | — | ✓ |
| Primary typeface | ✓ | ✓ |
| Secondary typefaces, spacing, size and hierarchy | — | ✓ |
| Imagery, voice and tone | ||
| Starter image style and tone-of-voice examples | ✓ | ✓ |
| Photography, image types, filters and restrictions | — | ✓ |
| Full brand voice and communication scenarios | — | ✓ |
| Applications and rules | ||
| Examples on essential touchpoints and templates | ✓ | ✓ |
| Print and digital merchandise demos | — | ✓ |
| Third-party, co-branding and legal rules | — | ✓ |
| Deliverables | ||
| Compiled guidelines document, PDF and raw files | ✓ | ✓ |
| Logo variations and social media profile files | — | ✓ |
From questionnaire to final files
1
Share your brand
Answer a short questionnaire about your brand, audience and goals.
2
We research
We study your market, competitors and target customers.
3
We design
We build your logo, colors, fonts, imagery and voice.
4
You review
You give feedback and we refine until it fits.
5
Final files
You receive the finished guidelines and all brand files.
Why Amazon brands use guidelines
Consistency builds trust
Shoppers trust brands they recognize across listings, ads and packaging.
Faster content
A clear framework removes the guesswork from every new image and A+ page.
Easy handoffs
Designers, freelancers and team members all work from the same rules.
Room to grow
Add new products without losing your look.
WHO IT’S FOR
Guidelines for any Amazon business
Serious sellers
You want a strong, professional brand presence for your customers.
Growing brands
You are adding products and need one system that keeps everything consistent.
New launches
You are starting a new brand or product line and want it to look professional from day one.
FAQ
Common questions
A short questionnaire about your brand story, target audience, personality, values, voice, competitors, visual preferences and any existing logo or brand assets.
Essential covers the foundations: logo, colors, typography and starter rules. Professional adds research, detailed usage rules, imagery and voice guidance, and brand applications. The comparison table above lists every feature.
Yes. We can create a new logo or refine your existing one, and include clear rules for using it.
A compiled guidelines document in PDF, plus the raw files. The Professional package also includes logo variations and social media profile files.
They give you and your designers one reference for listing images, A+ Content, your Brand Store and ads, so everything shoppers see looks like the same brand.
Yes. Brands change over time, so you can come back to us to review and update your guidelines.
