Etsy Advertising Management
Etsy Ads That Actually Pay For Themselves
We plan, launch, and manage your Etsy Promoted Listings and Offsite Ads — so every dollar you spend is working to bring the right buyers to the right product, instead of disappearing into clicks that never convert.
Whether you’ve never run an ad on Etsy or you’re already spending hundreds a month with no clear results, our team steps in, audits what’s happening, and takes the guesswork out of the process.
3.8+Average Roas
50+etsy Account handle
weeklybid & budget reviews
The Reality Of Running Etsy Ads Solo
Etsy Ads Punish Guesswork — And Reward Constant Attention.
Promoted Listings and Offsite Ads both run on auction and algorithm logic that shifts weekly. Set-and-forget campaigns quietly burn budget while missing the listings that actually deserve it. Etsy’s own default settings are built to spend your budget, not to protect your profit — which is exactly where most sellers lose money without realizing it.
Running Ads Alone
Where Sellers Lose Ad Budget
- ✕Ad budget spent with no idea what’s actually converting
- ✕Same bids running for months without ever being adjusted
- ✕Offsite Ads fees eating into margin, unmanaged
- ✕No clear read on which listings deserve more ad spend
- ✕Campaigns left running even after a listing stops selling
With MyEcommGuy
What Managed Ads Look Like
- ✓Every dollar tracked back to real sales, not just clicks
- ✓Bids reviewed and adjusted weekly based on performance
- ✓Offsite Ads strategy set to protect your margins
- ✓Ad spend shifted toward your highest-converting listings
- ✓Underperforming campaigns paused before they waste budget
The difference isn’t really about spending more — it’s about spending on the right things. A managed account catches wasted spend within the first week and starts redirecting it toward listings that are already proven to sell.
Ad Types We Manage
Every Etsy Ad Format, Handled In One Place.
You don’t need to understand Etsy’s ad system yourself — that’s our job. But here’s a quick, plain-English breakdown of the two ad types every Etsy shop deals with, and how we handle each one.
Promoted Listings
Etsy’s on-platform pay-per-click ads. You set a daily budget and pay only when someone clicks your listing in search results. We handle keyword targeting, bid strategy, and daily budget pacing so your best listings show up first, and low-performing ones stop draining spend.
Offsite Ads
Etsy’s off-platform ads on Google, Facebook, Instagram, and Pinterest. Etsy runs these automatically for eligible shops and charges a fee only on resulting sales — we make sure that fee works in your favor instead of quietly cutting into your margin.
New Shop Launch Ads
A structured ad rollout for brand-new shops with no sales history and no reviews yet. We start with conservative budgets on your strongest listings, so you earn early traction and real data without wasting your launch budget on trial and error.
Seasonal Campaigns
Holiday and peak-season pushes planned weeks ahead, with budgets scaled to match demand spikes like Christmas, Valentine’s Day, and back-to-school — so you’re spending more when buyers are actually looking, not spreading budget evenly all year.
How Etsy Advertising Actually Works
A Quick, Honest Breakdown Before You Spend A Dollar.
Promoted Listings
How The Cost Works
You choose a daily budget — even as low as a few dollars. Etsy shows your listing higher in search, and you’re charged a small amount only when a shopper actually clicks. No click, no charge. The tricky part is that Etsy’s automatic bidding doesn’t know your profit margin — it just tries to spend your full budget, which is exactly what we manage against.
Offsite Ads
How The Fee Works
Etsy advertises your products across the web at its own cost. You only pay a fee — typically 12–15% — if someone clicks that ad and buys within 30 days. Shops under $10,000 in sales per year can opt out; larger shops can’t. Since it’s performance-based, the real skill is making sure your listings and pricing can absorb that fee profitably, which is where our strategy comes in.
What’s Included
Full-Service Ad Management, Start To Finish.
We don’t just turn Promoted Listings on and check back next month. Every account we manage gets weekly attention — bids reviewed, wasted spend cut, and budget shifted toward what’s actually converting. Below is everything included in every Etsy Ads Management plan.
01
Campaign Setup & Structure
Promoted Listings campaigns organized by product, category, and buyer intent — separate campaigns for bestsellers, new listings, and seasonal items, instead of one messy campaign lumping everything together and hiding what’s really working.
02
Keyword & Search Term Research
We dig into Etsy’s actual search data — not just Google keyword tools — to find the exact phrases shoppers type before they buy, then match your ad targeting to that language so spend goes toward real buying intent, not just traffic.
03
Bid Strategy & Budget Pacing
Bids reviewed and adjusted weekly based on click-through rate, conversion rate, and ROAS — with daily budgets paced across peak shopping hours so you’re never overspending by 10am or invisible by evening.
04
Offsite Ads Optimization
A clear, listing-by-listing view of which products should lean into Offsite Ads and which should opt out, based on margin, category eligibility, and whether the 12–15% fee still leaves room for healthy profit.
05
Negative Keyword Management
Search terms that generate clicks but never convert — wrong sizes, wrong colors, mismatched products — get excluded, so your budget stops leaking toward shoppers who were never going to buy.
06
Weekly Performance Reviews
Every campaign checked weekly against ROAS and Etsy Ads’ own conversion-rate benchmarks, with underperformers paused, rebid, or restructured before they quietly drain another week of spend.
07
Seasonal Budget Planning
Ad budgets mapped against Etsy’s known seasonal traffic patterns — holiday gifting, wedding season, back-to-school — so you’re scaling spend up before demand peaks, not reacting after it’s already passed.
08
Listing-to-Ad Alignment
We flag when photos, pricing, reviews, or SEO are the real reason an ad isn’t converting, and fix the listing itself alongside the ad — because no bid strategy fixes a weak listing.
09
Monthly Ad Performance Reports
A plain-English report covering spend, sales, ROAS, and Offsite Ads fees — what changed this month, why, and what we’re testing next, with no marketing jargon you have to decode yourself.
How We Take Over Your Ads
From Audit To Optimized Campaigns.
No guessing, no black box. Here’s exactly what happens from the day you sign up to your first full month of managed campaigns.
Week 1
Ad Account Audit
We pull your full ad history — spend, clicks, conversion rate, and ROAS by listing — to see exactly where money is working and where it’s leaking, even if you’ve never run a campaign before.
Week 2
Strategy & Budget Plan
We build a campaign structure around your bestsellers and highest-margin products first, with a budget plan matched to your goals — visibility, sales volume, or profitable growth.
Week 3
Campaigns Go Live
Promoted Listings campaigns and Offsite Ads strategy launch together, with tracking in place from day one so every dollar is measurable from the start.
Ongoing
Weekly Optimization
Bids, budgets, and search terms adjusted weekly based on real performance, with a monthly report that shows exactly what changed, why, and what’s being tested next.
Ready To Make Your Ad Spend Work Harder?
Book a free ads audit and we’ll show you exactly where your Etsy ad budget is being wasted — and what managed campaigns would fix first.
Pricing
Pick The Level Of Ad Support Your Shop Needs
Starter
Launch Ads
For shops just turning on Promoted Listings for the first time and wanting it done right from day one.
- ✅ Campaign setup & structure
- ✅ Keyword & search term research
- ✅ Bid strategy for up to 25 listings
- ✅ Negative keyword cleanup
- ✅ Monthly performance report
Most Chosen
Full Ads Management
Grow Ads
The done-for-you plan — we manage, test, and optimize campaigns every single week, not once a month.
- ✅ Everything in Launch Ads
- ✅ Weekly bid & budget optimization
- ✅ Offsite Ads strategy & fee review
- ✅ Negative keyword management
- ✅ Seasonal budget adjustments
- ✅ Dedicated ads manager
Established Shops
Scale Ads
For shops with proven sales, ready to increase spend and expand into new campaigns aggressively.
- ✅ Everything in Grow Ads
- ✅ Seasonal campaign planning
- ✅ Cross-listing budget reallocation
- ✅ New listing ad rollout
- ✅ Priority weekly reporting
Why Not Just DIY?
What Managed Ads Actually Change.
Etsy’s ad tools are genuinely easy to turn on — that’s not the hard part. The hard part is knowing when to turn them off, where to shift budget, and how to read the numbers correctly every week.
- Dedicated Ads Manager
- Weekly bid & budget adjustments
- Keyword research based on real data
- Offsite Ads strategy included
- Monthly ROAS reporting
Doing your self
- _
- Time Taken
- Trial & error
- Often ignored
- Manual
My Ecomm Guy
- yes
- yes
- yes
- yes
- yes
Freelancers
- Rarely
- Inconsistent
- Templated
- Set and forget
- Rarely providing
Success Stories
What Etsy Sellers Say About Our Ad Management
Why MyEcommGuy
What Makes Us Your Best Etsy Ads Partner
Etsy Ads Specialists
We manage Etsy Promoted Listings and Offsite Ads exclusively — not a slice of a generalist agency’s attention split across Amazon, Shopify, and five other platforms.
ROAS-First Decisions
Every bid, budget, and pause decision is made against real return-on-ad-spend data and your actual margins, not vanity metrics like impressions or clicks.
Dedicated Ads Manager
One person tracking your campaigns weekly, who knows your catalog, your margins, and can explain every single number on your report in plain English.
No Long-Term Lock-In
Month-to-month management with no lengthy contracts — we keep earning the right to run your ads by actually improving your results.
Questions
Before You Reach Out.
Promoted Listings are on-platform pay-per-click ads you control the budget for — you pay per click inside Etsy search. Offsite Ads run on Google, Facebook, Instagram, and Pinterest, are managed entirely by Etsy, and you’re only charged a fee (usually 12–15%) if someone clicks and buys within 30 days. We optimize your strategy for both.
It depends on your margins, average order value, and goals. There’s no universal number — we start with a controlled test budget on your strongest listings, measure ROAS closely for the first few weeks, and scale spend once we know which products are actually profitable to advertise.
No. We run a specific launch strategy for new shops with no sales history and no reviews, using conservative budgets and listings most likely to convert on their own merit, so you build real performance data without wasting your early budget.
Etsy’s automatic bidding is designed to spend your daily budget efficiently for Etsy — not necessarily to protect your profit margin. We manage bids, negative keywords, and budgets manually every week based on your actual ROAS, not Etsy’s default settings.
Most shops see a clearer, more efficient spend within the first 2–3 weeks as we cut wasted clicks and fix targeting. Stronger, more consistent ROAS trends typically build over 60–90 days as we gather enough data to fine-tune bids with confidence.
Ads and SEO are closely linked on Etsy — a listing with weak SEO will always underperform in ads too. We flag SEO or listing issues we find during ad management, and can bundle full SEO work in with our Etsy Management service if you need both handled together.