Turn eBay ad spend into predictable, compounding sales.
We manage Promoted Listings, Display, Off-site and Promoted Stores campaigns end to end — targeting, bidding, creative and reporting — so every ad dollar earns its keep instead of disappearing into impressions nobody converts on.
$50M+
Ad spend managed
40%
Avg. CPC reduction
2x
Avg. engagement lift
7+ yrs
Combined ad management experience
$50M+
In ad spend managed
95%
Top-of-search placement rate
95%
Client retention rate
Ad Format We Managed
Every eBay ad format, working together instead of alone.
Most sellers only touch Promoted Listings. We run the full stack, so visibility compounds across search, browse and off-platform traffic.
eBay Promoted Listings
General campaigns for cost-per-sale efficiency and broad visibility, plus Priority campaigns with keyword-level bidding and dayparting for your highest-intent buyers.
- General campaigns tuned for cost-per-sale efficiency
- Priority campaigns with keyword-level bid control
- Dayparting to catch buyers when they’re most active
eBay Display Ads
Visually compelling placements across eBay’s network with dynamic retargeting and audience segmentation built around real buyer behavior.
- Dynamic retargeting for shoppers who didn’t convert
- Segmentation by browsing & purchase history
- Creative refreshed around seasonal trends
eBay Off-site Ads
Google Shopping, Microsoft Advertising and social shopping catalogs optimized to bring qualified external traffic to your listings.
- Product feed & pricing optimization for Google Shopping
- Microsoft Advertising (Bing) campaign setup
- Full cross-channel attribution tracking
eBay Promoted Stores
Your storefront featured on category pages and search results, turning single-item buyers into repeat customers.
- Store header banner optimization
- Subscription tier strategy (Basic/Premium/Anchor)
- Cross-promotion between related products
Signs your eBay ad budget is quietly leaking.
We see the same patterns across almost every account we audit for the first time. If two or more of these sound familiar, your budget is working harder than it needs to.
Overspend
Bidding on broad, generic keywords
High-volume terms look attractive but often bring clicks from browsers, not buyers — inflating spend without moving sales.
Overspend
No negative keyword list
Without exclusions, your ads keep showing for searches that will never convert, quietly draining budget every day.
Missed reach
Running Promoted Listings alone
Skipping Display and Off-site ads caps your visibility to only shoppers already searching inside eBay.
Missed reach
Same bid, every season
Static bids that never adjust for demand spikes or slow periods leave money on the table twice over.
Set & forget
Campaigns untouched for months
Ad performance decays as competitors adjust. A campaign that isn’t reviewed regularly is slowly losing efficiency.
Set & forget
No link between ads and listing quality
Driving traffic to a listing with a weak title, thin bullets or poor images just means paying for clicks that bounce.
Where Your Budget Actually Works
Full transparency on every dollar you spend.
No black-box reporting. You see exactly how your ad budget is allocated across formats, and why — adjusted every month based on what’s actually converting.
An illustrative starting allocation
Every account starts differently based on category, margin and current performance. This is a representative split we often begin with — then rebalance monthly using your actual conversion data, not guesswork or a fixed formula applied to every client.
Full Spectrum Of Services
Everything between “campaign live” and “campaign profitable.”
Advertising is only half the equation — we optimize the listings and pages the clicks land on too.
PPC consulting
An honest assessment of your current campaigns and a custom strategy for visibility and sales growth.
Campaign setup & management
End-to-end configuration in Seller Hub — ad format selection, ad copy, budgets and ad groups.
Keyword research & optimization
High-volume keyword mining, negative keyword filtering, and continuous ad copy testing.
Bid & budget management
Dynamic bid adjustments based on real-time performance, competition and seasonal demand shifts.
Conversion optimization
Listing titles, pricing, photos and checkout flow refined so clicks turn into completed sales.
Reporting & analytics
Custom dashboards tracking CTR, ACoS, RoAS and conversions, benchmarked against your category.
How We Work
A repeatable process, not a one-time campaign launch.
Every account moves through the same four stages, so nothing gets set up once and forgotten.
We analyze your store, product catalog, and niche market to build a data-driven foundation before spending a single dollar.
High-Intent Keyword Intelligence: Uncover high-converting search terms and long-tail buyer queries using specialized e-commerce tools.
Competitor & Share-of-Voice Analysis: Audit top-performing listings in your category to identify pricing, placement, and content gaps.
Audience & Buyer Intent Segmentation: Group products by margin and demand to align with the right buyer personas.
We build structured, highly visible campaigns tailored to eBay’s algorithm to capture maximum market share.
Multi-Format Campaign Selection: Strategic execution across Promoted Listings Standard, Promoted Listings Advanced (PPC), Off-site Ads, and Promoted Display/Stores.
Conversion-Driven Creative & Copy: High-converting listing optimization, title refinements, and custom visual assets.
Precision Targeting & Budget Control: Custom ad groups, match types (Exact/Phrase/Broad), and strict daily spend limits to protect margins.
We continuously monitor live performance data, eliminating ad waste and scaling winning campaigns.
Dynamic Bid Management: Real-time bid adjustments based on seasonal trends, search placement rank, and profit margins.
ACoS & CPC Reduction: Daily negative keyword pruning and match-type refinement to lower cost-per-acquisition.
A/B Testing & Creative Iteration: Continuous testing of listing titles, main images, and ad copy to maximize click-through rate (CTR)
Transparent reporting and continuous strategy alignment keep your store trajectory moving upward.
Comprehensive KPI Dashboards: Clear reporting on CTR, ACoS, RoAS, impressions, organic rank lift, and total net profitability.
Closed-Loop Strategy Cycles: Weekly data reviews to reallocate budget from underperforming listings into top converting items.
Organic Rank Acceleration: Leveraging ad-driven sales velocity to permanently improve your organic search placement on eBay.
Our Commitment To You
The 90-day performance check-in.
Ninety days in, we sit down and walk you through exactly what’s moved — CTR, ACoS, RoAS, and sales — against where you started. If the account isn’t measurably healthier, we rework the strategy with you at no extra cost until it is.
No agency can promise a fixed sales number on a marketplace that changes weekly — so instead we commit to transparency, accountability, and staying until the numbers move in the right direction.
Why Choose Us
What sets our eBay advertising management apart.
01
MAP compliance built in
Every campaign is checked against your minimum advertised price policies before it goes live, protecting vendor relationships.
02
Deep tool expertise
Fluent across Promoted Listings, Display, Off-site Ads and eBay’s Marketing API — not just the basics.
03
Human expertise + automation
Automated bidding handles the repetitive work; experienced specialists make the judgment calls that protect your budget.
04
Flexible pricing models
Pay-per-performance or fixed monthly retainer — structured around your goals, not a one-size template.
05
Dedicated project manager
One point of contact overseeing setup through ongoing optimization, so nothing falls through the cracks.
06
Global time zone coverage
Campaign issues get addressed in real time, including during high-traffic events like Black Friday.
Ready to see higher returns on eBay?
Get a free PPC audit and a custom growth strategy for your store.
Categorise we advertise in
Vertical-specific experience across the board.
Electronics
Automotive
Fashion & Apparel
Home & Kitchen
Home Improvement
Pet Supplies
Beauty & Personal Care
Health & Wellness
Sports & Fitness
Furniture & Decor
Baby & Child Care
Toys & Games
“Within weeks we saw a significant increase in qualified traffic and a real boost in product visibility. Ongoing optimization made eBay ads a key part of our growth.”
Helen S. — Beauty brand co-founder
“We'd been running eBay ads for months with nothing to show for it. After the switch, we saw a 40% increase in ROI and a much lower ACoS.”
Robert K. — Tech accessories retailer
FAQ
Common questions about eBay advertising services
You have full access to your eBay advertising account at all times. Even while we manage and optimize campaigns, you remain in complete control and can review performance or adjust settings whenever you like.
Yes. We manage both formats — Standard for broad, cost-effective exposure, and Advanced for keyword targeting, placement control and driving high-intent traffic.
No. Promoted listings work alongside organic search results rather than against them, positioned to increase visibility without affecting your natural ranking or cannibalizing organic traffic.
Yes. Every engagement starts with a comprehensive audit of your current campaigns to identify gaps, inefficiencies and missed opportunities before we build a custom optimization plan.
Reports are provided weekly, bi-weekly or monthly based on your preference, covering ACoS, CTR, RoAS and conversion rates, plus access to live performance dashboards.
Yes. We support multi-store and international sellers, tailoring strategy for each store or region while optimizing campaigns across locations.
We shift focus to value proposition — highlighting unique selling points, leveraging reviews, and improving listing quality — while adjusting keyword bidding toward branded and product-specific terms where you have an edge.
Results vary by category and competition, but most clients begin seeing improvements in visibility and sales within the first four weeks of optimization.
We review every key metric against your starting point in a joint call, walk through what’s working and what isn’t, and adjust the strategy together if the account hasn’t measurably improved.
Yes. You get a clear breakdown of budget allocation across ad formats each month, along with the reasoning behind any shifts based on what’s converting.