AMAZON PPC MANAGEMENT
Tired of burning ad budget on Amazon?
No wasted spend. No guesswork. Amazon advertising only works when it’s tied to a real profit strategy. We build and manage PPC campaigns that convert without draining your budget — from finding the keywords that actually sell, to staying ahead of the competitors bidding against you.
6+ years
08 dedicated Amazon Ads specialists
Annual Spend
Over $10M in annual ad spend managed
Expertice
Expertise across all major Amazon categories and 50+ brands globally
Most sellers are losing money on Amazon ads without knowing it
Poor campaign structure, unchecked search terms, and reactive bidding quietly drain your budget while delivering little in return. Amazon advertising only works when it is connected to a real profit strategy — not just clicks and impressions.
Messy campaign structure
Leads to wasted ad spend on the wrong placements.
Ignored search terms
Leads to irrelevant clicks that never convert.
Guesswork bidding
Leads to shrinking margins over time.
We fix all three — and turn your ad spend into a real growth engine, not just a traffic source.
Our approach
Dedicated PPC specialist
A senior expert manages your account directly and builds a strategy aligned with your goals — not a junior spread across 30 accounts.
Smart bid management
We reduce wasted spend through structured campaigns, disciplined bid adjustments, and continuous performance reviews.
Data-led optimisation
Every decision is backed by search-term data and conversion numbers — never assumptions.
Organic rank growth
We balance ad spend to lift organic ranking — scaling when stock is strong, pulling back when it’s tight.
Full-funnel coverage
We support new launches, defend branded search, and keep bringing back repeat customers.
Campaign types we build
We don’t run one generic campaign and hope for the best. Every account is built with a mix of campaign types, each doing a specific job.
Brand Campaign
- Targets only your own brand terms
- Purpose is defense, not growth — spend stays minimal since it’s not chasing incremental sales
- Keeps competitors from hijacking traffic on your own brand searches
Competitor Brand Campaign
- Built around competitor brand-term targeting
- Only competitor brand names appear here, nothing else
- Goal: chip away at their market share by intercepting their branded searches
- Small budget, but the numbers speak for themselves — low impressions, strong incremental sales
Competitor ASIN Targeting
- Handpicked competitor ASINs where you want your product to appear
- Search-term targeting tends to underperform on detail pages, but ASIN-level targeting flips that — it works well here
Defensive ASIN Targeting Campaign
- Targets ASINs from within your own catalog
- Puts your ads directly on your own product pages
- Locks competitors out of your real estate while cross-promoting your catalog — often picks up bonus sales along the way
Video Ads
- Currently one of the highest-performing formats
- Needs professionally produced footage — 30 seconds is the sweet spot
- Only available to sellers with Brand Registry
Sponsored Display
- Covers retargeting shoppers who didn’t convert
- Reaches past purchasers for repeat business
- Also runs category and ASIN-based display targeting
Auto Campaign
- Amazon selects the keywords — moderate spend, but great for uncovering terms manual campaigns miss
- Brand terms are excluded automatically
- Targeting now breaks down into four buckets:
- Substitutes — shown to shoppers browsing similar products
- Complements — shown to shoppers browsing related/complementary products
- Loose Match — shown for search terms loosely tied to your product
- Close Match — shown for search terms closely tied to your product
Manual Campaign
- Works best when ad groups are tightly segmented — this is where most of the spend and sales come from
- Every keyword is hand-selected
- A bid modifier pushes for top-of-search placement
- Testing consistently shows fewer than 50 keywords per campaign outperforms bloated lists of hundreds
Want to go beyond sponsored products?
Scale further with our Amazon DSP management — retarget shoppers across Amazon and the web to drive brand awareness beyond search results.
Keyword match types we test
We test every important keyword across Broad, Phrase, and Exact match formats. A keyword can perform differently in each format, so we monitor results and shift budget toward whichever version is converting best — rather than picking one and hoping.
Results
Real client outcomes will go here — case studies, before/after ACoS numbers, or sales growth charts.
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